Starting as a freelancer can be more challenging if you have limited industry knowledge. It requires more than just your passion but experience and support from an expert. As a beginner, enrolling on a professional freelancer course will expose you to the world and help you break out of your shell.
You will have the opportunity to learn about the most marketable freelancer courses to enrol for. Hence, this helps you invest time and effort in the right field. Fortunately, we have compiled a list of the best freelancing courses you can consider as a beginner. However, note that it’s essential to consider your goals and interests while choosing your path.
Top 5 Freelancing Courses for Beginners
If you are starting as a freelancer, here are the best marketable courses you might want to have a look at before making a decision:
1. SEO Course
In this era of the internet, every business is looking for a way to improve their online visibility, which makes SEO (Search Engine Optimisation) very relevant. Businesses prioritising SEO have seen a more significant increase in customer reach than those without it. So, many other businesses are now on the lookout to hire an SEO expert to complement their marketing team.
Therefore, having adequate SEO knowledge puts you on the right path where many local and international employers are looking. That makes SEO jobs one of the most marketable roles in the freelancer space.
But who is this course for? Anyone interested in search engines, IT, computers, and technology will find the SEO course interesting. However, it will benefit entrepreneurs, business owners, bloggers, Website managers, and marketers more.
2. Graphic Designing Courses
Today’s market domain is all about communication. Businesses are hiring experts on a daily to streamline their communication strategies. And this is because technology has changed the attention span of consumers. Hence, people are more attracted to visually impressive content than it was decades ago.
Now, all that matters is how you convey your message to your intended customers using visual designs and illustrations, which all require some background in graphics. Where does this put graphic designing as a career?
It’s now a top-notch career with a skillset applicable to various fields, including advertising, marketing, web design, illustration, packaging design, and more. This course will give you the skills, knowledge, and opportunities to embark on a creative and potentially lucrative career.
3. Freelance Writing Courses
Like graphic designing, content creation is another traffic-driving strategy many businesses are currently surviving on. They use content to convey information, educate customers, and build brand identity. All digital marketing fields require writing skills, from SEO content creation to social media marketing.
A freelancing writing course is one of those you need to thrive in the digital workspace. It’s up to you which niche you want to concentrate on as a professional writer. Whether academic writing, business writing, SEO content creation, social media content creation, or even storytelling. A freelancing writing course will enhance your writing skills, boost your confidence, provide networking opportunities, and open up various career prospects in the digital space.
4. WordPress CMS courses
There are numerous WordPress CMS (Content Management System) courses for beginners. Whether you have an IT background or are just starting, having the basics in WordPress will open more doors to grow your digital career.
For instance, 45.8% of all websites on the internet are built in WordPress, according to W3Techs, and the numbers grow every year. This creates opportunities like WordPress website management and development. Of course, many businesses need an expert who can manage, maintain, and keep their websites up-to-date. So, having a course in WordPress will put you in the spot for hiring by all these businesses.
5. Social Media Marketing Courses
With the increase in social media usage worldwide, businesses are investing in digital campaigns rather than TV or radio adverts. Any company seeking more investment returns will have a social media manager onsite. Indeed, social media careers are selling like a hot cake in the digital marketing space.
Whether you want to be a sole social media influencer or a dedicated social media marketer, there is a course for you. Now is the perfect time to leap into this hot and ever-growing field. The good news is you don’t need any academic documents to take a course like social media marketing or another freelancing course.
Our Career Guidance for Fresh Freelancers
The Freelancing career offers excellent flexibility and independence but comes with uncertainties. Your ability to adapt to changing circumstances, continuously improve your skills, and effectively market your services will significantly affect your freelance career’s success. Our five key talking points to young Freelancer would be:
- Stay Positive and Persistent: Freelancing can be challenging, but maintaining a positive attitude and being persistent in your pursuit of success can lead to rewarding outcomes.
- Identify your Nice: Discover your passion and focus on developing into an industry expert. Get the relevant certifications in your field, and always try to stay in your lane. “Trying everything might end you at nothing.”
- Build a Strong Portfolio: Create a portfolio showcasing your best work. Potential clients often want to see examples of your previous projects to assess your skills and style.
- Networking: Build and maintain a solid professional network. Attend industry events, join online communities, and connect with potential clients and fellow freelancers.
- Client Relationships: Build robust and positive relationships with your clients. Clear communication, delivering on promises, and providing excellent customer service can lead to repeat business and referrals.
